Vietnam Leads the World in Crypto: 20 Million Users, $100 Billion in Trading - Market Needs Legal Framework

Published At: July 23, 2025 byViolet13 min read
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Can you imagine this: in just 5 years, Vietnam has exploded from a nearly "invisible" market with a few hundred thousand participants to become one of the largest crypto markets on the planet? While developed countries are still debating whether to embrace cryptocurrency, we have quietly become home to over 20 million users and trading volumes exceeding $100 billion in the past year.

This figure is not just statistically impressive but also demonstrates the "breakneck" development speed of a market lacking clear legal frameworks. We own a potential "super-market" that many countries envy, but the question remains: are our current legal and technological infrastructure ready to "ride" this massive wave?

Vietnam on the Global Crypto Map: The Numbers Tell the Story

Remarkable Global Rankings

According to the Global Crypto Adoption Index 2024 by Chainalysis - the world's leading blockchain research organization, Vietnam not only ranks in the global top 15 for cryptocurrency adoption but also leads Southeast Asia in new user growth rates. The figure of 20 million people owning or having traded crypto in Vietnam (according to the Vietnam Digital Payment Report 2024 by Vietnam E-commerce Association) equals approximately 20.6% of the population - a rate far exceeding the global average of 4.2%.

To understand this scale, consider this comparison: Japan, with the world's third-largest economy, has only about 7.1% of its population participating in crypto, while Germany - Europe's leading industrial nation - reaches only 6.4%. This shows the special appeal crypto holds for Vietnamese people.

Massive Trading Volume: What Does $100 Billion Mean?

The $100 billion in crypto trading over the past year in Vietnam (according to statistics from Blockchain Transparency Institute 2024) is more than just dry statistics. For a clearer perspective, this figure equals approximately 25% of Vietnam's 2023 GDP, demonstrating the undeniable economic importance of this market.

Compared regionally, this figure exceeds the combined crypto trading volumes of Thailand ($85 billion) and the Philippines ($62 billion), affirming Vietnam's leading position in this field. More notably, the 340% growth rate compared to 2022 shows this explosive trend shows no signs of slowing down.

Minh Duc, a crypto trader with 5 years of experience in Ho Chi Minh City, shares: "I remember in 2019, Vietnam's crypto community was just a few hundred thousand people, mainly young tech-savvy individuals. Now, from university students to street vendors, everyone knows about bitcoin. This change is truly unbelievable."

User Community Analysis: Who's Investing in Crypto in Vietnam?

Are you curious about the profile of Vietnam's 20 million crypto users? Who are they, where are they, and how much do they invest?

Age Distribution: Gen Z Leads the Game

According to a survey by Vietnam Blockchain Association and Nielsen Vietnam 2024, Gen Z aged 18-25 comprises 34% of total crypto users, becoming the most dynamic group with tendencies to invest in altcoins and emerging DeFi projects. Following closely are Millennials aged 26-35 at 31%, but with more conservative tendencies, focusing mainly on bitcoin and ethereum.

Gen X aged 36-45 accounts for 23% and typically invests larger amounts but trades less frequently, while those over 45 comprise only 12% and mainly buy bitcoin as a long-term reserve asset.

Notably, 67% of Vietnamese crypto users have university-level education or higher, and 43% work in technology, finance, or e-commerce fields - showing clear concentration among the intellectual class with stable incomes.

Geographic Distribution: Ho Chi Minh City and Hanoi Dominate

Ho Chi Minh City leads with 28% of the nation's total crypto users, equivalent to about 5.6 million people, thanks to its role as an economic center with many technology companies. Hanoi ranks second with 22% (about 4.4 million people), reflecting the capital's importance in leading new technology trends.

Da Nang, positioned as Central Vietnam's IT hub, accounts for 8% of total users (about 1.6 million people). Most notably, the remaining 42% (about 8.4 million people) come from other provinces and cities, showing that crypto isn't just a big-city trend but has spread nationwide, even to remote rural areas.

Average Investment Levels: From "A Few Dozen Dollars" to "An Entire House"

The survey shows Vietnam's crypto community has clear stratification in investment levels. The largest group consists of those investing under 10 million dong, comprising 45% of total users, mainly including students and beginners exploring the digital asset world.

The second group at 38% are investors in the 10-100 million dong range, typically middle-class individuals with stable incomes and some experience. Experienced investors with investments from 100 million to 1 billion dong comprise 14%, while only 3% are considered market "whales" with investments exceeding 1 billion dong.

Lan Phuong, 29, a marketing employee in Hanoi, shares: "Initially I only put in 2-3 million to experiment. But after seeing results, I've now invested about 80 million in crypto, accounting for about 15% of my family's total assets. I consider this a long-term investment channel."

Where Does This Explosion Come From?

Why has crypto "blanketed" Vietnam so powerfully?

Macroeconomic Factors

Inflation and the Vietnamese dong's depreciation trend have become important drivers pushing people toward crypto. With average inflation of 3-4% in recent years and the Vietnamese dong weakening against the USD, many people view cryptocurrency as a more effective asset preservation tool compared to low-interest bank savings.

On the other hand, Vietnam's per capita income has doubled over the past 10 years, creating significant idle funds in people's hands. However, traditional investment channels like real estate require too much capital and are often beyond most young people's reach, making crypto an attractive choice with low initial investment but high profit potential.

Technology and Cultural Factors

Vietnam's "digital native" generation has created a solid foundation for the crypto explosion. Vietnamese Gen Z and Millennials grew up with internet and smartphones, making acceptance of new technologies like blockchain natural and without many psychological barriers.

Additionally, the long-standing "get rich quick" culture in Vietnamese society also plays an important role. The psychology of wanting to change economic circumstances quickly makes many people willing to accept high risks for big profit opportunities, and crypto with its "mythical" stories of turning millions into billions has attracted strong attention.

We cannot ignore social media's role - TikTok, YouTube, Facebook - in spreading knowledge and "success stories" about crypto. Short videos about market analysis and investment experience sharing often reach millions of views and become primary information sources for many new investors.

COVID-19 Pandemic Factor

The COVID-19 pandemic acted as a powerful catalyst accelerating crypto adoption in Vietnam. Extended home time created opportunities for people to learn more deeply about new investment forms, with crypto standing out for its easy internet accessibility.

Income affected by social distancing led many to seek additional income sources, and trading crypto from home became an attractive choice. Simultaneously, contactless payment trends became mainstream, helping people become familiar with digital currency forms.

Most importantly, the pandemic shook many people's faith in traditional financial systems when witnessing stock market volatility and central banks worldwide having to "print money" to save economies, making decentralized crypto more attractive than ever.

Most Popular Cryptocurrencies in Vietnam

Top 5 Most Favored

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Violet - Marketing Strategist & Emerging Financial Storyteller tại Barclay Club. Chuyên gia phân tích thị trường với gần 8 năm kinh nghiệm, hiện đang xây dựng nền tảng nội dung tài chính hướng đến thế hệ trẻ Đông Nam Á.

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