Proptech and Livestream Commerce 2025: Can Gen Z Build Wealth Through Digital Real Estate and TikTok Shop?

Hey fellow traders! Tram here, just came from a proptech startup meeting in District 7 and watched a Gen Z friend's TikTok Shop livestream - she made 50 million VND in just 3 hours. Sitting here with my iced milk coffee, I realize we're witnessing a revolution in how young people invest and do business.The keywords "proptech" and "livestream commerce" are no longer future trends - they're happening right now and creating real wealth-building opportunities.

Digital Real Estate: "Everyone" Now Buys Property Like Stocks

Proptech - The "Silent" But Powerful Revolution

What's happening:

• Asset tokenization allows buying "1/1000th" of an apartment with just a few million VND
• AI-powered automated property valuation apps
• Transparent trading platforms like stock exchanges

Real experience: I just tested a platform allowing fractional ownership investment in a Thu Duc apartment project with 10 million VND. After 6 months, 15% profit - not bad for beginners.

Why Gen Z and Millennials Are "Going Crazy" For This?

Simple logic:

• Low capital: no need for billions to buy real estate
• High liquidity: can sell immediately instead of waiting months/years
• Transparency: see real value, no price manipulation
• Diversification: spread risk instead of "all-in" on one project

Trading insight: This is exactly what the stock market has done for ages - now real estate is "catching up" with this trend.

Co-living and Co-working: New "Live-Work-Earn" Model

Flexible Spaces - An Irreversible Trend

Why it's hot:

• Low costs: shared spaces and amenities
• Networking: connections with startup and freelancer communities
• Flexibility: no long-term contract commitments
• Experience: modern environment with full amenities

Real market data:

• Co-working occupancy rates: 80-90%
• Attractive profit margins through space optimization
• Stable income from monthly memberships

Investment Opportunities: Not Just Renting But Owning

New investment models:

• Investing in co-working spaces through fractional ownership
• Partnerships with major brands to develop chains
• Integrated co-living + co-working in the same project

Risk management: Fierce competition and high operating costs are two main risks to watch.

E-commerce and Livestream: Gen Z's New "Gold Mine"

"Unbelievable" Numbers from Southeast Asia

Vietnam leading:

• GMV growth: 52.9% (highest in region)
• Over 2.5 million livestream sessions/month
• 82% of users have bought based on influencer recommendations

Thailand closely following:

• Growth: 34.1%
• Livestream accounts for 20% of total e-commerce sales

TikTok Shop vs Shopee Live: The "Billion-Dollar" Battle

Market observations:

• TikTok Shop: leveraging algorithms for viral content
• Shopee Live: deep integration with shopping ecosystem
• Facebook Live: still strong with older audiences

Personal experience: Following several livestreamers, I notice those who understand customer psychology and know storytelling usually have the highest conversion rates.

Video Commerce: The Art of "Selling Through Screens"

From Influencer Marketing to Creator Economy

New business models:

• Macro-influencers: brand awareness, large reach
• Micro-influencers: high engagement, cost-effective
• Nano-influencers: authentic, niche communities

Affiliate marketing boom:

• Cosmetics and fashion leading
• FMCG, travel, finance following
• Commissions can reach 20-30%

"Shoppertainment" - Shopping Like Watching a Show

Success formula: